Great that you’ve found your way to #technology marketing & communication! #technology marketing & communication offers marketing & social media consulting and project management on demand.
I advise and accompany you throughout the planning and implementation of your projects. For every project, there’s a right time – but also a wrong one. Together, we work out whether a project is useful, or if there are other, more promising options to help you achieve your goals.
Click below to find out more about all services.
#Marketing Consulting & Concept Development
Successful marketing begins with consistently defined goals.
You know the market, the technology, and your company best in order to develop the right strategies, but you often lack the resources, the time, or the headspace for it? Together we develop plannable and realistic strategies that reach your target group.
In developing a marketing concept, we work out the right plan to meet your goals, including a detailed account of all the steps, internal and external resources, as well as budget and controlling instruments.
I am also happy to take over project management and responsibility for the practical implementation of your marketing or social media activities. Together with long-time partners in my expert network, I can provide you with comprehensive support, offering professional, high-quality, full-service solutions from a single source.
I can also support you as an experienced interim marketing manager, or relieve and complete your existing team with my services.
#Social Media Consulting & Concept Development
In company communication, the use of social media brings with it both opportunities and risks. Precisely because the resources for social media marketing are often limited, it is essential that the activities are planned in detail.
A carefully worked out concept ensures that the approach is oriented to the available resources and can be monitored closely in process and in results. Together, we identify the social media goals, processes, guidelines, channels and activities that are right for your company, as well as measurable success parameters.
#Training & Coaching
You’d like to build up the marketing and social media expertise within your own company? I would be happy to support you or your employees with my specialist knowledge and get you into shape for new challenges. In individual workshops, I coach and support you according to your topics, focuses, needs and prior knowledge.
The Benefit to You
You save personnel costs.
You gain time for your core business.
You remain flexible through marketing on-demand.
Expert knowledge is at your disposal whenever you need it.
Christine Forbes McDermott
Sr. Director, Divisional Marketing, Jabil Circuit, Inc.
“Alexandra Petersen brings a unique sense of creativity and attention to detail to her marketing work. She understands the high tech market in the region and brings a strong rolodex of influencers to bear in support of her client programs. Alexandra is a committed professional with tremendous skills and a drive that ensures all efforts put forth on behalf of her clients are powerful and executed with the end game closely in mind.”
Managing Director, Goodquest ITSolutions GmbH
„The IT market and its solutions are becoming more and more complex. Alexandra Petersen is an expert in sophisticated marketing for IT services and software. With her years of experience in IT and her marketing expertise, she advised and supported us capably in strategic and operative marketing. Because of that, my team and I can invest more time in our core business.“
Head of General Procurement USA, Volkswagen Group of America
“Alexandra Petersen just bubbles over with suggestions and ideas. Hardly anyone has inspired me with their creativity and ingenuity the way she has. She reads between the lines and can quickly see what is hidden behind the facade. She can put into words what has been left unsaid and then offers a solution on top of that. Alexandra became a sparring partner and friend. Since I moved to Washington DC, I miss my regular fix of her positive aura.“
IT Journalist, Redaktionsbüro Schlede
„I have only rarely gotten to know a person like Alexandra Peterson who is so competent and active in her job and at the same time always so kind and sincere. Over many years, we have not only worked together very well, but also built up a tremendous level of trust.“
I have been working in marketing for more than 22 years, focusing particularly on companies in the technology sector. As a consultant and conceptionist for marketing and social media, I support both companies as well as agencies to create holistic and creative communications solutions.
I have a degree in business with concentrations in marketing and IT from a university of applied sciences. My professional positions include four years as a marketing manager at an international logistics provider. Subsequently, I served as head of marketing at an internationally active American software company for nine years, during which time I established and ran the marketing and press work for the DACH region. The company recorded a sales growth in the hundreds of millions of US dollars during that time. My profound know-how is today directed toward the projects of my clients in mid-sized companies. In addition, in 2015 I successfully completed a postgraduate program in social media management at the Cologne University of Applied Sciences.
#Degree in Business,
Cologne University of Applied Sciences
#Social Media Manager,
Cologne University of Applied Sciences
#Online Concept Development,
Media Academy of Cologne
#Dialog Marketing, Siegfried Vögele Institut
#Journalism, Media Academy of Cologne
#Experience dealing with sociocultural differences
#Marketing experience in mid-size company, corporation and startup structures
#Leadership role as marketing and project head
#technology marketing & communication
Venloer Str. 254-260
Phone: +49 221 301 664 41
Cell: +49 179 49 77 223
Fax : +49 221 789 495 32